Launched in 2014 by the University of Macerata, in central Italy, the FACS project brings together researchers in the fields of audio-visual translation, psychology, museology, IT and useability. Its aim is twofold:

1) to explore the state of the art of universal access services in selected Italian and European museums (125 museums in 10 European countries)

2) to conduct an eye-tracking study, at the Museo Nazionale del Cinema in Turin, in order to assess visitors' experience, attitudes and patterns of fruition. Eye-trackers can be used to gathered a lot of information: user preferences, average visit times, reading patterns and so on. When this kind of data is used in pair with surveys, it provides a thorough descripion of how visitors interact with a museum.

Significantly, the eye-tracking study showed that reading was neither linear nor focused, with fixations mainly concentrated on the beginning of each section of the informative texts, and at foreign and technical-specific terms. Viitors spent much more time reading captions than they did observing the objects exhibited.