One of the preconditions for genuine sustainability is a heritage that is present anywhere and anytime in everyday life. PLUGGY, the Pluggable Social Platform for Heritage Awareness and Participation, is an EU funded research project that aims to develop an innovative social platform and a suite of smartphone tools that will enable individuals, community groups, industry, museums and countries as a whole to bring out, document and share their heritage online and thereby celebrate Europe’s collective heritage. Over the next two years, PLUGGY is expected to launch an inventive, Facebook-like social platform as well as a suite of Augmented Reality, Geolocation, 3D Sonic and Gaming smartphone apps that will enable citizens across Europe and the world to shape and pass on both individual and collective cultural experiences, thereby enhancing the value of cultural heritage and contributing towards its enrichment. Through PLUGGY’s social platform and by using its innovative curation tools, designed to solely focus on a niche area in social media, citizens will be able to act as skilled “storytellers” by creating fascinating personalised stories and sharing them through social networking with friends, associates and professionals.