As museums add collections online, the language that describes the objects - known as metadata - affects how people find and search for these objects. Cataloguers and museum staff create metadata based on standards and rules. This means access is often limited to only those who understand the style used.

In order to make objects easier to find by anyone, the Adler invites museum users and guests to help create metadata by creating terms and phrases known as tags. As you add your own tags, you get to see objects that have never been in exhibitions before! The Adler can then take these tags and add them to our online records, adding a vocabulary of our users and hopefully making online searches easier for everyone.